Anthropomorphism describes the tendency to endow objects with human characteristics, with some individuals being more inclined to do this than others. In an ambiguous environment, this phenomenon can offer guidance. This study investigates the relationship between self-reported attribution and evoked anthropomorphism when viewing house facades. Data was collected from three countries (Germany, Denmark, Canada; N = 305). Implicit house anthropomorphism was measured using the Global Vectors for Word Representation method. Explicit anthropomorphism was assessed using the Individual Differences in Anthropomorphism Questionnaire (IDAQ) and a specific House Anthropomorphism Score (EHAS). No significant relationship was found between implicit and explicit house anthropomorphism. Individual IDAQ scores were significantly associated with EHAS across all participants, regardless of country. Additionally, a high degree of agreement in explicit ratings between countries suggests that cultural differences are rather negligible. When objects are given human personality traits and people interact with them because emotions are triggered, it is important to understand which aspects elicit positive and reactive behaviors. In particular, houses, which have high psychological significance as objects of self-expression, might contribute to well-being, so research in this area can provide important knowledge for urban design and architecture.
Keywords: Anthropomorphism; Architectural psychology; Environmental psychology; Global Vectors for Word Representation; House facades.
© 2024. The Author(s).