Emotion regulation is linked to adaptive psychological outcomes. To engage in such regulation, people must be motivated to do it. Given that people in different countries vary in how they think about unpleasant emotions, we expected motivation to decrease unpleasant emotions to differ across countries. Furthermore, given that emotion regulation strategies operate in the service of motivation, we expected people who are less motivated to decrease unpleasant emotions to use emotion regulation strategies less across countries. To test these predictions, we conducted two studies during the COVID-19 pandemic: Study 1 in 2020 (N = 1,329) and Study 2 in 2021 (N = 1,279). We assessed the motivation to decrease unpleasant emotions and the use of emotion regulation strategies among members of East Asian countries (i.e., Japan, South Korea, and China) and Western countries (i.e., United States, United Kingdom, and Germany). Because we found substantial variation within these two broader cultural categories, we examined motivation and overall strategy use in emotion regulation at the country level. In both studies, motivation to decrease unpleasant emotions was the lowest in Japan and relatively high in the United States. As expected, across countries, weaker motivation to decrease unpleasant emotions was associated with using emotion regulation strategies less. We discuss implications of our findings for understanding cultural differences in motivated emotion regulation. (PsycInfo Database Record (c) 2024 APA, all rights reserved).