#CPR challenge: Impact of a social media campaign on cardiopulmonary resuscitation awareness and skills among young adults - A quasi experimental study

Prithvishree Ravindra; H S Shubha; Savan Kumar Nagesh; Rachana Bhat; Ankit Kumar Sahu; Sukriti Chugh; B N Lavanya; Padma Rani

doi:10.1016/j.resplu.2024.100711

#CPR challenge: Impact of a social media campaign on cardiopulmonary resuscitation awareness and skills among young adults - A quasi experimental study

Resusc Plus. 2024 Jul 15:19:100711. doi: 10.1016/j.resplu.2024.100711. eCollection 2024 Sep.

Authors

Prithvishree Ravindra¹, H S Shubha², Savan Kumar Nagesh³, Rachana Bhat¹, Ankit Kumar Sahu⁴, Sukriti Chugh⁵, B N Lavanya⁶, Padma Rani²

Affiliations

¹ Center for CARE (Cardiac Arrest Research and Education), Department of Emergency Medicine, Kasturba Medical College, Manipal, Manipal Academy of Higher Education, Manipal, Karnataka 576104, India.
² Manipal Institute of Communication, Manipal, Manipal Academy of Higher Education, Manipal, Karnataka 576104, India.
³ Department of Anesthesiology, Kasturba Medical College, Manipal, Manipal Academy of Higher Education, Manipal, Karnataka 576104, India.
⁴ Department of Emergency Medicine, All India Institute of Medical Sciences, New Delhi, Delhi 110029, India.
⁵ Kasturba Medical College,Manipal, Manipal Academy of Higher Education, Manipal, Karnataka 576104, India.
⁶ Manipal College of Health Professionals, Manipal, Manipal Academy of Higher Education, Manipal, Karnataka 576104, India.

Abstract

Aim: The aim of our study was to explore the effect of nomination-based social-media campaign and CPR-skill-booth on change in knowledge as well as hands-only CPR skills among young adults.

Methods: A quasi-experimental study was conducted in two non-healthcare-stream colleges, one intervention and other control arm. After baseline evaluation of CPR knowledge in both colleges, a 4-week nomination-based social media campaign '#CPR challenge' was rolled out in the intervention arm which included a CPR-skill-booth that was setup for one hour every day to train interested participants in CPR. The participants were encouraged to share the same on their social media handles and data of self-reported metrics were collected. A post-intervention assessment was conducted in both arms, to assess knowledge and its translation to hands-only-CPR skills using qCPR mannequin and qCPR app® for objective assessment.

Results: A total of 690 assessments were done; Intervention arm (pre-intervention-214, post intervention -155) and control arm (pre-intervention -157, post-intervention -134). The baseline knowledge scores were comparable in both groups. Knowledge score doubled in the intervention arm, (p < 0.001) from a median value of 29% (IQR:14 - 43) in the pre-intervention-cohort to 57% (IQR:29 - 71) in the post-intervention-cohort. Median CPR-skill-score was higher in the intervention arm 67.5(IQR:39-92) in comparison to control arm 21 (IQR:1-53) (p < 0.001). In terms of social media engagement, 50% of participants had watched the videos and 40.6% attended the CPR-skill-booth.

Conclusion: Strategies such as a nomination-based social media campaign can improve the awareness, knowledge and also skills regarding hand-only CPR.

Keywords: Bystander CPR; CPR; Instagram Health education; Nomination based social media campaign; Social media.