Semi-systematized interviews were conducted with 100 dairy cattle producers in the municipality of Divinópolis, Minas Gerais, with the aim of ascertaining their perceptions regarding the importance of Rhipicephalus (Boophilus) microplus and of combating it. Content analysis was performed and the frequency distribution of each of the variables was used to construct profiles of the producers interviewed. The production losses caused by ticks were perceived incompletely by the producers, who were unaware of the pathogen transmission caused by the parasite and the indirect losses through combating it, such as the cost of acaricide and labor. The combat operations were performed in a traditional manner, with an excessive number of inefficient treatments that aimed to control the level of infestation at that moment. The quality of the acaricide dipping/spraying applied was affected by the quality of the equipment used to apply the products, lack of knowledge of the mode of action of these products, lack of the specific information needed and lack of motivation caused by unawareness of the disadvantages of chemical combat. It was concluded that the lack of knowledge about combat methods and the acceptance of endemicity of the parasitosis were impediments to changing the realities encountered.