The effects of continuing medical education credits on physician response rates to a mailed questionnaire

Health Mark Q. 2003;20(4):27-42. doi: 10.1300/j026v20n04_03.

Abstract

This study investigated whether the opportunity to obtain Continuing Medical Education (CME) credit together with a five-dollar bill increased response rates and questionnaire completion rates in a physician survey involving mailed questionnaires. One thousand, three hundred and fourteen cardiologists, family practitioners, general internists (non-surgeons) and 264 vascular surgeons randomly identified from the American Medical Association database participated. After two, of up to four, questionnaire mailings, the opportunity to obtain CME credit and a five-dollar bill were included with questionnaire mailings. Among non-surgeons, 26.5% responded to pre-incentive mailings and 30.2% of those initially unresponsive replied after the interventions. Among surgeons, 39% responded to pre-incentive mailings and 32.7% of those initially unresponsive replied after the interventions. In conclusion, the opportunity to receive CME credit combined with a small monetary incentive is an effective motivation for physicians participating in a study involving mailed questionnaires.

Publication types

  • Comparative Study

MeSH terms

  • Adult
  • Education, Medical, Continuing*
  • Female
  • Humans
  • Male
  • Middle Aged
  • Physicians*
  • Surveys and Questionnaires*
  • United States